Understanding Clause

Understanding Punctuation Marks

Understanding Auxiliary and Modal Verbs

Understanding Tag Questions , power of English communication

Contrast media and Medical Imaging Part 1

Understanding Pronouns

Understanding Nouns

Understanding Adverbs

Understanding Adjectives

Understanding Verb

Understanding Verb

Understanding Sentence - English Grammar

Conceptualization of a Brand

Conceptualization of a Brand

A Brand Concept is a general idea and an abstract meaning behind the brand working as its true essence and character that gives the consistency to the brand and curates a distinctive identity in the market and in the minds of the consumers.

A Brand concept is an idea behind a design and it is the underlying logic, reasoning and design thinking as to how an identity is laid out throughout multiple mediums. There is no one correct way to create a design concept — it’s s an individual design process. However, there are two parts to the process of creating a concept that can be valuable to have in mind.

Research help define the problem. A concept that builds to solve a problem based on quality research will have good chances of standing the test of time. A concept gives you future design decisions and works as a road-map you can refer to throughout the design process and future mediums that you are going to design for. In essence, a well-crafted concept leads to an identity that communicates the exact message the client needs.

Conceptualization as part of the design process is how we can create a visual language to work holistically across all mediums: print, digital and physical spaces.

The concept needs to build at the stage of development of the Brand at the foetal stage

For example to develop an antidiabetic product, the need is to offer a quality, once-a-day, a combination with may be specific layered tablet for ease of taking less number of tablets at one go. May be, on less unto-do/ adverse effects, long acting, flexibility on dosage titration and advanced drug delivery system etc. This can create a unique, acceptable, and palatable option.

Conception and Fetus of a Brand

Brand means generally speaking “a type of product manufactured by a particular company under a particular name”.

But it is much more than a product. So to build a brand, every brand manager must understand the Brand DNA.

Brand is like a living being and its lifecycle is also same as a Living being.