Conception and Fetus of a Brand

Brand means generally speaking “a type of product manufactured by a particular company under a particular name”.

But it is much more than a product. So to build a brand, every brand manager must understand the Brand DNA.

Brand is like a living being and its lifecycle is also same as a Living being.  

Conception, Development, Finished Product delivery, Sales life cycle, Life Extension, Revival, Renewed…

Hence as a marketer one need to have a strong understanding of the brand DNA.  The conception, the growth phases of the foetus make the Brand unique among the crowd.

Wherein in this phase comes, the ingredients, intermediaries, source of RM, the manufacturing process, Quality cycle, regulatory rules, approvals…….