Conceptualization of a Brand
A Brand Concept is a
general idea and an abstract meaning behind the brand working as its true
essence and character that gives the consistency to the brand and curates a
distinctive identity in the market and in the
minds of the consumers.
A
Brand concept is an idea behind a design and it is the underlying logic,
reasoning and design thinking as to how an identity is laid out throughout
multiple mediums. There is no one correct way to create a design concept — it’s
s an individual design process. However, there are two parts to the process of
creating a concept that can be valuable to have in mind.
Research help define the
problem. A concept that builds to solve a problem based on
quality research will have good chances of standing the test of time. A concept
gives you future design decisions and works as a road-map you can refer to
throughout the design process and future mediums that you are going to design
for. In essence, a well-crafted concept leads to an identity that communicates
the exact message the client needs.
Conceptualization as
part of the design process is how we can create a visual language to work
holistically across all mediums: print, digital and physical spaces.
The concept
needs to build at the stage of development of the Brand at the foetal stage
For example to
develop an antidiabetic product, the need is to offer a quality, once-a-day, a
combination with may be specific layered tablet for ease of taking less number
of tablets at one go. May be, on less unto-do/ adverse effects, long acting, flexibility
on dosage titration and advanced drug delivery system etc. This can create a
unique, acceptable, and palatable option.
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